Conversa Documentation

Complete guide to setting up and using your WhatsApp AI platform for real estate lead management

Platform Overview

Conversa by SME Analytica is a multi-tenant WhatsApp AI platform designed specifically for real estate agencies. We provide AI-assisted lead processing with classification, WhatsApp messaging, and human handoff controls, handling the technical infrastructure while your team stays in control of edge cases.

What We Do

  • Email lead capture from portals when inbox monitoring is connected
  • AI-powered lead classification (intent, priority, property matching)
  • WhatsApp messaging workflows with human takeover available
  • Property detection from connected CRM data and portal emails
  • Inmovilla lead/property integration where enabled
  • Track conversion metrics and lead analytics

Architecture

Our platform uses cutting-edge automation technology:

  • Multi-tenant: Each agency gets isolated data and WhatsApp sessions
  • Evolution API: Self-hosted WhatsApp integration with PostgreSQL persistence
  • Background Workers: Email monitor, lead classifier, and WhatsApp automator
  • AI-Powered: OpenRouter AI for intelligent lead classification
  • CRM Integration: Inmovilla property and lead flows where enabled
  • Property Detection: 3-tier confidence scoring for property matching