Conversa Documentation

Complete guide to setting up and using your WhatsApp AI platform for real estate lead management

Platform Overview

Conversa by SME Analytica is a multi-tenant WhatsApp AI platform designed specifically for real estate agencies. We provide automated lead processing with AI-powered classification and WhatsApp messaging, handling all the technical infrastructure while you focus on closing deals.

What We Do

  • Automated email monitoring for lead capture from portals
  • AI-powered lead classification (intent, priority, property matching)
  • Automatic WhatsApp message sending to new leads
  • Property auto-detection from CRM and portal emails
  • Sync leads with your CRM (currently Inmovilla)
  • Track conversion metrics and lead analytics

Architecture

Our platform uses cutting-edge automation technology:

  • Multi-tenant: Each agency gets isolated data and WhatsApp sessions
  • Evolution API: Self-hosted WhatsApp integration with PostgreSQL persistence
  • Background Workers: Email monitor, lead classifier, and WhatsApp automator
  • AI-Powered: OpenRouter AI for intelligent lead classification
  • CRM Sync: Bidirectional integration with Inmovilla
  • Property Detection: 3-tier confidence scoring for property matching